Why Text?

Because No Other Marketing Tool is as Effective

Why Text?

Because No Other Marketing Tool is as Effective

Text has a 98% Open Rate

90% of Texts are Opened in Under 3 Minutes

Text Reduces Cost and Boosts Efficiency

Forward-thinking organizations know that making their businesses mobile-friendly is an imperative. And here’s why. Text-enabled phones worldwide are currently at 5 billion and forecast to rise to 5,9 billion by 2025, and users will send a staggering 23 billion Text messages per day. That’s 16 million text messages per minute!

But the phenomenal statistics don’t stop there. While email open rates can be good at 20-30%, Text open rates currently stand at a massive 98%, according to Mobile Marketing Watch, and 90% of texts are opened in under 3 minutes. ‘No other marketing tool can offer a similar rate,’ says Aine Doherty from Business2Community, ‘making Text Marketing one of the most effective ways to get your message to your customer’.

Consumers Preferred Method of Customer Service

Since most people send and receive Text messages on a daily basis, it’s a fair bet that your customers will have access to Text, know how to use it, and what’s more – enjoy texting. In fact, according to eWeek and the Harris Pol, text messaging is fast-becoming the channel of choice for many consumers and is now their preferred method of customer service.

Reduces Costs. Improves Efficiency. Increases Reach

But while Text is a channel of communication that customers are happy to use, does it offer a compelling opportunity for businesses? The answer is a resounding Yes! Highly powerful, yet simple to use, Text messaging reduces contact costs, improves right party contact rates, boosts agent efficiency, and dramatically improves collections performance; it also has incredible reach, connecting with customers wherever they happen to be. But the best business communication is always a two-way process, so when businesses embrace 2-way Text, the rewards are even greater.

Send and Receive Texts in Real-Time 

2-Way Text turns one-way customer contact into a much more rewarding – and enduring – two-way relationship. With the right technology, organizations can send and receive text messages in real-time, and start a chat session when more than a simple response is needed. And now that 2-Way Text is available for Microsoft Skype for Business, thanks to new-kid-on-the-block, Chatabox, it’s easier than ever for organizations to respond to customers quickly – from just one unique platform.

Respond to Customers Anywhere – Instantly And speed matters.

According to new research, customers expect a reply within 60 minutes, yet the average response time from businesses is 5 hours! The research also found that speed of response is the most important factor in customer satisfaction; more important, in fact, than accuracy, friendliness or truthfulness. And that’s why 2-Way text is so powerful: it lets organizations respond to their customers – anywhere in the world – instantly.

Unlimited Possibilities

By 2023 the number of global mobile connections (mobiles, smart phones, tablet computers) is predicted to reach around 10 billion: a figure that is larger than the entire world population today. That’s an astonishing number of people with a lot of devices that have the capability to receive Text messages. But for you, it means unlimited possibilities for making your company irresistible to your customers.

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